TikTok’s runaway success has launched vertical video into the mainstream. Fueled by the pandemic, people spent more time on their mobile phones consuming a tremendous amount of short-form vertical video content. The pandemic comes and goes, but the short-form video is here to stay.
There are ways to make money on Tik Tok, including monetizing content through Tik Tok creator fund and live streams, affiliate links, sponsorships, etc. You might be wondering how can you make money with YouTube Shorts And does YouTube Shorts monetization have the same potential as Tik Tok at all. Today, we will discuss a few ways to make money with YouTube Shorts.
Maximize Your Earning Potential on YouTube Shorts, and grow your audiences
Before we go take a deep dive into YouTube Shorts monetization, there's one more factor that can make or break YouTube Shorts monetization: staying on top of the community rules and guidelines. Make sure you're adhering to copyright laws to avoid account suspension or demonetization—you won’t get paid for demonetized videos, even if they go viral. One way you can avoid such hassle is to avoid using copyrighted music.
Next on the list is to ensure that your YouTube Shorts are seen by more people to be eligible for revenue share(see here for eligibility), or generate more advertising revenue, it is important to optimize the content to be attention-grabbing from the first second on. According to Pierce, Product Manager, YouTube Satisfaction from Google,
Performance of a Short is dictated by whether or not people are choosing to watch and not skip a video in the Shorts feed.
That said, more people staying and watching the Shorts than simply swiping away contributes to getting the Shorts to reach more people, you have a better chance to monetize.
Monetize Your YouTube Short Videos With YouTube Advertising Revenue Share: Eligibility
Besides monetizing standard long-form YouTube videos with in-video ads, YouTube Shorts is another great way to make money with relative ease, if you meet certain criteria.
On YouTube, ad revenue is shared between the platform and creators in YouTube Partner Program (YPP) in a 55/45 percent split. Here is the YPP eligibility:
YouTube creators with 1,000 YouTube subscribers and at least one of the following will be eligible to join the YPP:
- 4,000 hours of watch time in 12 months
- 10 million public YouTube Shorts views within the past 90 days
The program offers additional Youtube Shorts monetization tools like Super Chats, Super Thanks, and channel memberships, giving creators new ways to earn money and grow their audience.
With the switch from the Shorts fund model to the revenue-sharing model, users will be able to earn more and more through YouTube Shorts monetization as the platform continues to grow.
Smaller Creators Can Still Make Money With YouTube Shorts Outside Ad Revenue Share
The YouTube Partner Program eligibility requirements may look daunting to smaller creators, but there are still opportunities with YouTube Shorts to help smaller creators to grow and make money with YouTube at large.
According to Google's recent study, channels that produce both standard long-form and YouTube Shorts are growing faster than channels that are only posting long-form content.
We’ve done some analysis recently where we looked at audience growth for channels that only made long-form videos, and channels that made both long-form and short videos. Channels that made Shorts actually seemed to be growing faster.
That said, for smaller creators who may not be eligible for revenue share on YouTube just yet, YouTube Shorts can be a way for you to grow your YouTube channel followers, which in the long run maximizes your earning potential. This is also true for established creators.
Once your channel hits a certain threshold of subscribers and watch hours, you’ll be eligible to enter into the YouTube Partner Program to start earning ad revenue!
Make Money With YouTube Shorts Right Now
If you are currently building your way to be eligible to monetize YouTube Shorts with ad revenue share in the meanwhile, but also want to make money right away there is still another option: join Slip.stream Collabs. If you are somewhat established, the money you can get Slip.stream Collabs is much better than YouTube Shorts on a per-view basis, and more predictable.
Get paid to collaborate with popular artists, games, and movies by using their music in your content through Slip.stream's Collabs. No matter the size of your audience, you can earn money by creating content using music from new artists, video games, and movies. As soon as you hit 500 views, you start earning (you know how easy it is). Simply create an account, link your channels, and follow the instructions to start earning. The most you can make on a Short is $500!
Other Ways To Make Money With YouTube Shorts
Let's look at a few other ways to make money with YouTube Shorts.
Brand partnerships are not as common on Shorts as on standard long-form YouTube or Tik Tok just yet. Given the format and discoverability of Shorts, advertisers may feel it is not the best bang of their bucks, but still there are creators and brand exploring collaborations:
The partnership between Moro Olive Oil and Tigga Mac, a Youtuber specializing in making cake videos, is very successful given the views and engagement, largely due to the interesting content.
Inserting a link
While brand partnership is more of a play for more established creators, smaller creators can always insert an affiliated link in their Shorts, or insert a link to point viewers to merch they are selling or follow them on Instagram handles.