As a content creator, managing your time while prioritizing your mental health can be a difficult task. The pressure to consistently produce high-quality content while maintaining a social media presence can lead to emotional, physical, and mental exhaustion.
This is extremely common among content creators. With the majority experiencing burnout at some point in their careers, the importance of balancing work and life cannot be overstated.
In this blog post, we will discuss what it means to feel burnt out, why most creators experience burnout, the importance of balancing work and personal life, as well as six stress management techniques for content creators.
90% of Content Creators Suffer from Burnout
Burnout is a state of mental, physical, and emotional exhaustion caused by feeling stressed or overwhelmed for a prolonged period of time.
Some common signs of burnout are feelings of cynicism, detachment, and a sense of ineffectiveness. An increased risk of depression, anxiety, heart disease, mental health problems, interpersonal relationship issues, and decreased quality of life have been linked to burnout.
Burnout can affect anyone, but it is particularly common among content creators. They are constantly under pressure to produce new, high-quality, and engaging content while facing mental exhaustion resulting from prolonged exposure to stressful situations, such as tight deadlines, and creative blocks. Content creators often work long hours, juggle multiple projects, and face intense competition, which can take a toll on their mental well-being.
According to a survey by Vibely, approximately 90% of content creators experience a decline in productivity and creativity due to burnout, though this problem isn’t something they openly discuss. The following are three examples of content creators who have experienced the effects of burnout during their careers.
Logan Paul is one of the most well-known YouTubers with 23.6M subscribers. Logan got his start as a creator on Vine before he transitioned to YouTube where he would regularly post content. Recently though, his presence on his main channel has significantly decreased to one video a month or every few months. In several interviews, Logan stated that he was experiencing creator burnout and needed to take a step back from his main channel and would prefer to focus on podcasting.
Katie Steckly has been making content on YouTube for over a decade and currently has 198K subscribers. In October 2021, she posted a video discussing how burnout had affected her as a creator and left her feeling uninspired, unmotivated, and exhausted for several months.
Jack Innanen is a TikTok creator with 3.1M followers. In a New York Times article, Jack was quoted saying, “I feel like I’m tapping a keg that’s been empty for a year.” This statement perfectly captures what burnout feels like. The article went on to discuss how he would find himself dreading the days when he planned to create content.
Tips for Stress Management as a Content Creator
Creating a balance between work and life can ensure that people have time to recharge, pursue hobbies, and maintain meaningful relationships. For content creators, this can lead to a fresh perspective, renewed energy, and ultimately, better content.
Being a content creator can be both fulfilling and stressful. There are always deadlines to meet, creative blocks to overcome, and the pressure to remain relevant in the eyes of your followers.
However, it's important not to let these challenges negatively impact your mental wellness. By achieving a healthy work-life balance, you can thrive both professionally and personally.
Here are six tips on how to manage your time, stress, and mental health as a content creator:
- Prioritize Self-Care
Make time for things that help you recharge, such as exercise, meditation, spending time with loved ones, or pursuing a hobby. Taking care of your physical and mental health will help you to produce quality content.
- Set Realistic Goals and Deadlines
While it's important to challenge yourself, don't set unrealistic expectations that will eventually lead to burnout. Break down larger projects into smaller tasks and set achievable deadlines.
- Work Smarter, Not Harder
There are so many resources and websites available to content creators that could make their lives and jobs so much easier. Find the tools that work for you and will help you stay organized, work efficiently, and meet deadlines with ease.
For example, using a royalty-free music site like Slip.Stream will significantly cut down the time creators spend looking for great music to use. This site has 65000 tracks free for personal use and is an excellent tool for creators.
- Manage Your Time Wisely
Full-time content creators often struggle with overworking, on the other hand, part-time creators must find time to schedule work alongside their other income-generating ventures. Whether working part-time or full-time, content creators need to manage their time wisely. Efficient time management includes creating a schedule and sticking to it, prioritizing important tasks, eliminating distractions, and delegating tasks when possible.
- Take Breaks
It's easy to get lost in your work and forget to take breaks, but doing so can actually increase productivity and prevent burnout. Make sure to take short breaks throughout the day to rest your mind and body.
- Seek Support
Don't be afraid or embarrassed to reach out to friends, family, or mental health professionals for support. Having a support system can help you to deal with stress and stay motivated.
Remember, taking care of your mental health is just as important as producing quality content. With the majority of content creators suffering from burnout, ensuring that you have a good work-life balance is so important right now.
You can achieve this by prioritizing self-care, setting realistic goals, working smarter, taking breaks, managing your time wisely, and seeking support. By implementing these tips, you can avoid burnout and maintain your mental health while continuing to produce great content.