The Secrets to Getting on TikTok FYP: Understanding the TikTok Algorithm
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The TikTok algorithm is more straightforward than YouTube (read more: The secrets to getting on YouTube Homepage). Since the app is primarily made up of 6-second videos, users can scroll through more content from a broader range of creators in a single session.
The algorithm is designed to deliver the most relevant and engaging content to users based on three key metrics.
The TikTok FYP Algorithm
The TikTok algorithm is more straightforward than YouTube. Since the app is primarily made up of 6-second videos, users can scroll through more content from a broader range of creators in a single session.
The algorithm is designed to deliver the most relevant and engaging content to users based on three key metrics.
- User interactions, such as likes, comments, and views.
As content creators, one of the most effective ways to engage with your audience is to include a call to action in your posts.
This could be as simple as asking viewers to like and follow your profile or something more stimulating such as prompting debate or teasing a video that can only be seen on your page. Whatever it is, adding a call to action will encourage engagement and help build an active community around your content.
- Video information such as the caption, tags, and other metadata.
If you're a TikTok user, you know that hashtags and captions are crucial for boosting views. With so many subcultures to explore and up to 92% of mobile video viewers watching without sound, it's essential to use hashtags and captions to get your content seen.
Doing comprehensive research into your niche and adding captions will help TikTok’s algorithm understand the content of your video, making it more likely that the right people will see it.
- Device and account settings such as location and language.
When it comes to accounts on TikTok, a user's profile settings are taken into account.
Although these settings are not given as much weight as other factors like engagement, they still can impact what content appears on the For You page.
The platform also recognizes the significance of language for providing an optimal user experience; prioritizing videos in more widely-spoken languages allows users to view content they can understand. Additionally, TikTok may favor videos that can be played without interruption on devices with older hardware or smaller screens.
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