TikTok offers two types of accounts - personal and commercial - and businesses looking to make the most of the platform should consider using a TikTok commercial account. Here is why.
Benefits of using a TikTok business account
One of the key benefits of using a TikTok business account is access to advanced analytics. Businesses can use these analytics to track the performance of their videos and gain insights into the engagement and reach of their content. This information can be used to optimize future TikTok content and ensure that it resonates with its target audience.
Another benefit of using a TikTok commercial account is access to branding tools. Businesses can use these tools to promote their brand and establish a consistent look and feel for their content. This can help to increase brand recognition and establish a professional and credible presence on the platform. TikTok provides a suite of branding tools for businesses, including in-app advertising options, brand takeovers, and branded hashtags, which can be used to reach a target audience, increase brand visibility, and drive engagement. Let’s take a close look at each one:
- In-app advertising options: These are various forms of paid advertisements that businesses can use to promote their products or services within the TikTok app. For example, businesses can create sponsored video ads that appear in the "For You" feed, or "Brand Lenses" that allow users to interact with AR content.
- Brand takeovers: These are high-impact, full-screen ads that appear when a user opens the TikTok app. Brand takeovers can take the form of video or image ads and are a powerful way to grab the attention of users and generate maximum exposure for a brand.
- Branded hashtags: These are unique hashtags created by businesses that can be used to group together user-generated content related to a brand or product. By encouraging users to create and share content using the branded hashtag, businesses can increase the visibility of their brand and drive user engagement.
TikTok commercial accounts also have the ability to run ads, providing businesses with a new channel for reaching potential customers. By targeting specific demographics and interests, business accounts can reach the people most likely to be interested in their products and services.
Professionalism and credibility are important for any business using TikTok. By using a commercial account, businesses can demonstrate their commitment to their presence on the platform and reach a wider audience.
Music Usage on TikTok
One of the cons of having a business TikTok account is the limited audio library. You will notice once you switch from a personal account to a business account, you will only be able to access a subset of the TikTok audio library.
However, business accounts can always source great royalty-free music to use from outside of TikTok Audio Library (Check here for our TikTok business music playlists that you can use!). Business accounts can have the best of both worlds.
Please note, it is important for businesses to ensure that they have the proper licenses for any music they use in their TikTok videos, as using copyrighted music without permission can result in legal consequences. That said, not all royalty-free music that can be found is cleared for commercial use. Read more about music usage of TikTok business accounts: Commercial Music For TikTok Business Accounts 2022 Guide: Music licenses, How-to and Royalty-Free Options
Businesses looking to promote their products and services on TikTok should consider using a TikTok commercial account. These accounts provide access to advanced analytics, branding tools, the ability to run ads, and a professional and credible presence on the platform. As for personal creators that are just starting, a personal account is recommended as the audio library contains more engaging and trending music to add to the videos, and can also be a part of the TikTok creator fund.
By using a TikTok commercial account and either royalty-free or commercially licensed music, businesses can ensure that their TikTok content is compliant and professional.
For businesses considering using TikTok for marketing and promotional purposes, the benefits of using a TikTok commercial account and proper music usage cannot be overstated. By making the most of these features, businesses can reach a wider audience, increase engagement, and achieve their marketing goals on the platform.